CASE STUDY
Opening up new export markets for a mobility products manufacturer
A manufacturer of mobility products had a strong domestic customer base but had not yet built a plan for selling into export markets. Chikara Consulting worked with the business to develop a practical, staged approach to international growth.
The challenge
Getting this wrong risked wasted time and cost chasing the wrong markets, or a poor early experience with a distributor that could damage the brand's reputation before it had properly established itself abroad.
Each session ends with clear actions that are realistic alongside the work you already have. We can meet for a focused one-off session or work together over a longer period, depending on the issue and level of accountability required. You keep ownership of every decision; the role of coaching is to bring structure, challenge assumptions where needed and help you move forward with greater confidence.
THE APPROACH
Building a practical plan for international growth
✓ Reviewed the product range and identified the strongest export candidates
✓ Researched and prioritised target export markets
✓ Identified and assessed potential distributors and partners
✓ Mapped regulatory, certification and compliance requirements
✓ Built an export pricing and margin structure
✓ Planned logistics, shipping and after-sales support
✓ Developed marketing materials suited to international buyers
✓ Agreed a phased rollout plan starting with priority markets
THE OUTCOME
A structured plan for entering export markets
New markets identified
Prioritised the export markets offering the strongest fit and opportunity.
Distributor relationships built
Established contact with credible distributors ready to represent the brand.
Ready to launch
A clear, phased plan in place to enter priority export markets with confidence.
FACING A SIMILAR CHALLENGE?
Could your business benefit from a similar approach?
Get in touch to talk about how a similar approach could work for your business.
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