CASE STUDY
From paper diary to 24-hour online booking
A growing beauty salon was managing appointments through a paper diary, while customer payments were mainly collected through cash or bank transfer. Chikara Consulting helped review, select and implement a new booking and payment system that transformed how the business runs day to day.
The challenge
As demand increased, the owner was spending a significant amount of time answering messages, arranging appointments, sending reminders and checking payments.
The existing process also restricted the ability of customers to book outside normal opening hours, limiting how far the business could grow.
THE APPROACH
Choosing and implementing the right system
✓ Ease of use for the owner and customers
✓ Online booking functionality
✓ Appointment reminders
✓ Card payment integration
✓ Ongoing platform costs
✓ The ability to add services and team members
✓ Suitability for future business growth
✓ Introducing more structured digital bookkeeping for Making Tax Digital
THE OUTCOME
More bookings, less admin
24-hour booking
Customers gained access to online booking and card payments at any time, with automated reminders reducing manual communication.
Time saved
The owner estimated the new process saved around four hours of administration each week.
Sales growth
Following implementation and expansion into a second treatment room, weekly sales roughly doubled.
FACING A SIMILAR CHALLENGE?
Could your business benefit from a similar approach?
Get in touch to talk about how a similar approach could work for your business.
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