CASE STUDY
Taking a boutique retailer's business online
A boutique fashion retailer had built a loyal customer base in-store, but had no way to reach customers beyond the local area. Chikara Consulting worked with the business to launch and grow an online sales channel.
The challenge
The business relied entirely on footfall through its physical shop. There was clear demand for its products from customers who could not visit in person, but no online store, no digital catalogue and no experience of ecommerce to build on.
The owner needed a solution that could be set up and run without a large technical team, while still reflecting the personal, curated feel that made the in-store experience distinctive.
THE APPROACH
Building a straightforward online sales channel
✓ Reviewed the product range and identified what would sell well online
✓ Selected and set up a suitable ecommerce platform
✓ Photographed and catalogued products for the online store
✓ Built simple, repeatable processes for orders, payments and delivery
✓ Set up social media and email channels to drive traffic to the store
✓ Trained the team to manage the site with confidence
✓ Agreed a plan for keeping stock and listings up to date
✓ Reviewed early sales data and adjusted the approach
THE OUTCOME
A new sales channel up and running
Online store launched
A fully functioning online store went live, extending the business beyond its physical location.
New customer reach
The business began reaching customers outside its local area for the first time.
Confident day-to-day management
The team now runs the online store independently, without ongoing technical support.
FACING A SIMILAR CHALLENGE?
Could your business benefit from a similar approach?
Get in touch to talk about how a similar approach could work for your business.
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